Hey, marketeers! Hope you’ve been well!
I hope that title isn’t misleading. No, I can only dream of winning an award for writing, although I have placed in a list in a writing competition. Does that count? Of course it does! If you’ve ever won, been nominated or placed in any literature award or competition, then this article may be for you!
With several prestigious bookish award events being announced recently, I thought it might be beneficial to share some ideas on what you can do with your ‘prestige’ to boost your brand as an author (or illustrator). Winning or placing in an award is obviously a proud achievement! It’s a great validation that your book is of high quality and that it has touched (probably more than one) someone in a meaningful way. Winning awards can help you grow your audience, grow your network, and ultimately, sell more books (or even get you a contract).
So, how do you go about sharing this news?
Here are some ways that you can ‘modestly’ market yourself and earn every credit you deserve:
Use a ‘story marketing’ approach. Engage your audience by sharing the process of the award; from why you entered, how you were chosen, what it means to you, and so on.
Take advantage of your credibility. Share the winning news on your socials, create a graphic for your website, use the award logo on your email signature, share photos of the award ceremony, show a reel of you placing the award sticker on your book, mention your award in your biography - you are now an award-winning author!
Don’t forget to be humble and grateful! This may sound a bit ‘obnoxious Hollywood’, but remember to thank the award organisers, readers, judges and people who nominated (where applicable). You could also sneakily tap into the award organiser’s dedicated audience by linking posts and creating content they will want to share on their own pages.
Be open to new opportunities. This is probably a no-brainer, but you may find literary agents and publishers on the hunt for new (or repeat) award-winners, so if it’s you they’re after, of course you’ll jump at the chance at whatever they’re offering! Right?! (I don’t know, does this happen?)
Ok, now I’ll open it up to you. What do YOU do:
To enter a book or literature award?
When you win or place in a book or literature award?
When do DON’T win or place in a book or literature award? (I’d genuinely like to know!)
What are your general thoughts on book awards anyway? Does it make any difference?
Applying for book awards and the nature of the process can be quite subjective amongst creators, depending on various factors. However, if you are in the ‘awards’ and ‘competitions’ game, be proud of yourself no matter the outcome. Entering these is a great marketing strategy regardless, because you are building your skills and your visibility as a recognised brand name amongst industry professionals. Congratulations! :)
#thanksfortouringwithus
Romi x