Archive - Books On Tour’s Substack

An Adaptable Marketing Technique

Have you heard of A-I-D-A?

Jul 19, 2024 •

Books On Tour PR & Marketing

June 2024

I've Won a Literature Award!

What Do I Do Now?

Jun 18, 2024 •

Books On Tour PR & Marketing

May 2024

The Worst Ways to Respond to Publishers

It's called 'Author Etiquette'

May 22, 2024 •

Books On Tour PR & Marketing

April 2024

March 2024

Out of the Box Book Marketing

Five Unconventional Strategies

Mar 3, 2024 •

Books On Tour PR & Marketing

February 2024

The Power of Visibility

Could it be magic?

Feb 8, 2024 •

Books On Tour PR & Marketing

January 2024

The Marketing Plan for 2024

A Literary Calendar

Jan 17, 2024 •

Books On Tour PR & Marketing

December 2023

Is Merch a Mistake?

Thoughts on Book Merchandise

Dec 21, 2023 •

Books On Tour PR & Marketing

Virtual Marketing

6 Effective Book Marketing Ideas

Dec 5, 2023 •

Books On Tour PR & Marketing

November 2023

Before It's Time

How to Market for Pre-Orders

Nov 3, 2023 •

Books On Tour PR & Marketing

October 2023

Marketing Mindset

Is it just a frame of mind?

Oct 17, 2023 •

Books On Tour PR & Marketing

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